The EU Delegation to El Salvador has given new momentum to its communication strategy over the past six months, strengthening its visibility and expanding its reach among citizens and key stakeholders.
During this period, Altair’s team, within the framework of the project supporting Strategic Communication and the strengthening of the European Union’s Public Diplomacy in El Salvador, has worked closely with the Delegation to implement various outreach and awareness-raising campaigns, accompanied by the production of content tailored to different channels and audiences. These actions have helped bring the European Union’s objectives and results closer to the public in a clearer and more accessible way, fostering greater audience engagement.
At the same time, activity in digital environments has intensified, consolidating the Delegation’s presence across online platforms and social media. This reinforcement has enabled greater interaction with users and more agile dissemination of progress and results.
In parallel, Altair’s team has continued to support the organisation and visibility of events, creating spaces for dialogue and engagement with institutions and beneficiaries.
Through these initiatives, Altair continues to enhance the communication of results achieved by the EU Delegation to El Salvador and to maximise their impact, in line with the priorities of the funding partner.