Within the framework of the Strategic Communication and Public Diplomacy of the European Union in El Salvador project, on November 21, the Erasmus+ video co-produced together with the Salvadoran artist Marcela Peraz was published, from the social networks of the European Delegation (EUD) of El Salvador, together with Guatemala’s and Ecuador’s EUD, which published in collaboration. The video is part of the Erasmus+ Mundus campaign to increase applications from Salvadoran students to this EU scholarship program.
The publication coincided with the Erasmus+ Week Latin America and the Caribbean, held in Panama City.
In addition to the proposal, the Altair team in El Salvador coordinated and developed the script for the design of the makeup and carried out the production and the copies for social networks.
The production and launch of the Erasmus+ video constituted a viral impact on the social networks of the EUD of El Salvador, reaching 83,155 views on Instagram, 39,800 views on Facebook, 496 views on LinkedIn, and 2,000 views on X in the first 24 hours, an impact well above the average number of publications on social networks of the EUD.
Its re-release is scheduled for January 9, 2024, including the subtitled script.